I read a post today about Why C++ Is Not Back. I've been thinking a lot lately about the various languages that exist and why people hate on C and C++ and insist they aren't relevant (I'm not saying the above post is guilty of that it just got me thinking about it). I want more software developers to get into firmware development. I'm not talking Raspberry Pi or even Arduino. I'm talking about buying a $2 PIC or AVR microcontroller and writing C code to make it do cool stuff. But when I talk to people it's always the same thing, "I have to write in C? Ouch."